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Leveling Up: The Untapped Power of the Gaming Ecosystem
The word “gaming” is an umbrella term describing what is actually a vast, unique ecosystem of community and opportunity. From streamers, lifestyle and culture, to eSports competition and tournaments, today’s global circumstances have accelerated the growth of the industry and fueled consumer adoption of gaming. The barrier to entry for brands in the gaming space may appear high (and even intimidating), but armed with the right cultural context and insights, the potential for brand ROI is even higher. Join us as we explore the intersection of gaming and branded entertainment, where we’ll cover the entry points and audience benefits, how brands are navigating the gaming landscape, and the whitespace for success.

Jun 24, 2020 01:00 PM in Pacific Time (US and Canada)

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