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Digital Marketing for Beginners

These days, no one can afford to ignore the internet as a means to connect with customers, build a brand or promote a cause. But how do you get noticed amidst the noise? In this workshop, you will learn everything you need to know about digital marketing and how to integrate it into your business.

Workshop Outline
Lead by Digital Marketer Guru Natalia Nicholson, you will master a tactic or technique which will help you build your own digital marketing strategy. The webinar will cover everything from customer experience, traffic generation, advertising strategies, to analytics and tracking your ROI (Return on Investment).

Topics Covered
- Creating clear measurable objectives
- Customer profiling
- Understanding the UX Design for websites
- Customer experience
- Branding
- Search Engine Optimisation (SEO)
- How SEO and Social Media work hand-in-hand
- Content marketing
- Email marketing
- Digital advertising and events
- The impact of mobile marketing
- Strategy and planning

Who should attend? (Level/Experience)
This is perfect for anyone looking to update their digital skills, gain a fresh perspective or develop a successful digital marketing strategy for a specific business. You will need a basic understanding of social media (Facebook, Twitter or Instagram) to take part.

You can choose to attend one or more of the following webinars.