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Media Training for the Arts
Stand up for the arts, cultural, and entertainment sector and join a statewide call-to-action for support. We need your voice! Californians for the Arts, the Association of California Symphony Orchestras, California Presenters, the California Association of Museums, and other statewide advocacy organizations are co-hosting a statewide publicity campaign the week of December 7th to raise awareness about the dire financial needs of our sector and how the arts can be a part of the solution to California’s recovery. The majority of California’s arts and cultural organizations have been closed for eight months and many are facing existential threats. A toolkit will be available soon to help you to reach out to your local press, write an op-ed, meet with elected officials, and post on social media. Now is the time to articulate the need collectively.

About the webinar:
Media training is a specialized form of communications training that helps media-facing individuals to anticipate reporter behavior, avoid common traps, and confidently focus on their messaging. In the arts we have to use carefully developed language that defines thought and has clear emotional pull. We carefully craft and prepare meaningful messages that matter. Citing data, real world statistics and monetary value we will want to clearly demonstrate the true value of all arts for people and their communities. The arts clearly are ‘essential’ to all humans and are proven to benefit their wellbeing. A tool kit including how to prepare for an interview, how to pitch and when, sample media releases, how to do due diligence on the journalist and the media outlet & why that matters, as well as tone of voice, body language and virtual tool kit tips will be presented.

This event will be recorded and uploaded to our website.

Nov 19, 2020 03:00 PM in Pacific Time (US and Canada)

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Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Julie Baker.