This event is sponsored by the National Communication Association's Training and Development Division and supported by Communication@Work LLC.
This webinar will include a presentation followed by time for Q&A.
Needs assessments can be considered standard operating procedure when working with clients to develop training programs.
In this case study, we identify a communication challenge that surfaced during the needs assessment process that we did not know existed. Everyone was using the same phrase to describe the focus of the training, but we were all understanding the phrase differently, a concept known as inadvertent equivocation.
Even though our development team conducted extensive research and followed a model procedure for developing a needs-centered training, we initially misdiagnosed our client's needs. By pulling the curtain back on our needs assessment process, revealing how our conundrum developed, and how we resolved it, this case study should be helpful for both practitioners and training and development scholars.
We end by providing a set of recommendations, that in hindsight, could have helped us identify this problem much earlier in the process of developing a new training course.
The research that will be shared in this presentation earned a "Top Paper in Training and Development" award at the National Communication Association's Annual Convention (November 2020).