Finally, a webinar for the “other duties as assigned” marketer. This is the crash course in design you wish you had years ago. This webinar will cover basic design concepts, copywriting for various platforms, and how to create an efficient workflow. The webinar will conclude with the presenters applying the shared concepts to real-life promotional pieces. If interested, please submit a project for workshopping consideration to firstname.lastname@example.org. PDF or PNG preferred.
Learning Objectives: Participants will…
• Learn about basic design concepts, copywriting, and workflows to make designing promotional materials easier.
• Understand how these concepts work together to improve design across platforms.
• Know how to set yourself up for success in your marketing role.
Presenters: Heather Fischer, Public Information Specialist – Monarch Library System; Jill Fuller, Marketing & Communications Librarian – Bridges Library System; and Tovah Anderson, Public Information Coordinator – Arrowhead Library System
This webinar is sponsored by the Southeastern Wisconsin public library systems: Arrowhead Library System, Bridges Library System, Kenosha County Library System, Lakeshores Library System, Milwaukee County Federated Library System, and Monarch Library System.