The future of loyalty isn’t about points, miles, and sales—it’s much bigger than that. It’s about creating brand advocates and inviting them to feel a part of something greater. It’s about inspiring people, involving them, and rewarding them. And it’s about making them feel good every single time they experience your brand.
This isn’t loyalty squared up in a new frame. This is honest-to-goodness new loyalty. And for brands that recognize loyalty’s future, these changes bring enormous opportunity.
During this webinar, The Lacek Group will share insights from their recent whitepaper, Total Loyalty, and how brands can prepare for the future of loyalty and embrace the power of emotional brand connections.
• Base your creative loyalty strategies on a broader understanding of customer data
• Implement your loyalty strategies across all phases of the customer journey—from acquisition to activation to advocacy
• Leverage data to improve brand interactions and loyalty for all customers