A digitally native generation with the world available at its fingertips, Gen Z presents new challenges for marketers. Gen Zers’ unique sense of self and motivations are redefining consumerism. They’re consciously setting higher expectations for brands with their values-first mindset, leading and rewriting culture as we know it, and using technology as an extension of their identities and lifestyle habits.
In addition, the COVID-19 pandemic—which spurred rapid and relentless consumer innovation—hit just as Gen Z began making their first major life and financial decisions.
These factors created a generation with high expectations for on-demand, seamless brand interactions. Gen Z is calling for brands to deliver an engaging, rewarding, and exciting customer experience personalized to their unique needs.
In this webinar, Montanna Cervenka will discuss how brands can win loyalty from this generation by tapping into their unique needs and identities.
• An understanding of how Gen Z views brands (I.e., what lens they use to evaluate brands/products)
• How Gen Z's unique identities shape their experience with and expectations for brands
• Ways to resonate with Gen Z and win their loyalty