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Gen Z Transforms Brand Loyalty
A digitally native generation with the world available at its fingertips, Gen Z presents new challenges for marketers. Gen Zers’ unique sense of self and motivations are redefining consumerism. They’re consciously setting higher expectations for brands with their values-first mindset, leading and rewriting culture as we know it, and using technology as an extension of their identities and lifestyle habits.

In addition, the COVID-19 pandemic—which spurred rapid and relentless consumer innovation—hit just as Gen Z began making their first major life and financial decisions.

These factors created a generation with high expectations for on-demand, seamless brand interactions. Gen Z is calling for brands to deliver an engaging, rewarding, and exciting customer experience personalized to their unique needs.

In this webinar, Montanna Cervenka will discuss how brands can win loyalty from this generation by tapping into their unique needs and identities.

Key Takeaways:
• An understanding of how Gen Z views brands (I.e., what lens they use to evaluate brands/products)
• How Gen Z's unique identities shape their experience with and expectations for brands
• Ways to resonate with Gen Z and win their loyalty


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Montanna Cervenka
Manager, Strategic Services @The Lacek Group
Montanna is Manager, Strategic Services at The Lacek Group where she primarily works in loyalty program design, specializing in consumer and industry research, data analysis and value proposition ideation. She has experience with clients across industries, including retail, hospitality, telecommunications, QSR, healthcare, insurance, and financial services. Additionally, Montanna has expertise in customer engagement strategy, digital and social strategy, partnership and experiential marketing efforts, and credit card design. Montanna has a bachelor's degree in Strategic Communications from The University of Minnesota-Twin Cities and serves as a member of several justice, equity, diversity, and inclusion and youth-development organizations in the Twin Cities area.