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Marketing Matters: What Your CEO Needs to Know About Marketing
While marketing has become more prevalent in fresh produce companies, many decision makers still do not understand the value of marketing or how it strengthens a company's position with both trade and consumer audiences. We will discuss the resources truly needed to build a successful marketing program and how we should be looking at marketing as a financial investment rather than an expense.

Oct 22, 2020 01:00 PM in Central Time (US and Canada)

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Speakers

Dan'l Mackey Almy
President & CEO @DMA Solutions