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Automating the Buy/Sell Manual Transactions and Processes
In this Candid Conversation, industry leaders from the Media Ad Sales Council (MASC) ‘talk shop’ in the terms of automating the buying and selling of ad inventory across multi-platforms. The conversation will include discussion on the future of makegoods, adopting a standard unit of measure, and the tech stack's role in reducing the friction in the supply chain. MASC, an advocacy group composed of leaders from across the media industry and representing multiple sectors, is focused on advancing the media ad sales ecosystem through automation, convergence, and inclusion.

Moderator: Mark Gorman, CEO, Matrix Solutions

Missy Evenson, VP of Sales, Local Media, Scripps
Barbara Bekkedahl, President, Weather Group Ad Sales & Client Partnerships, The Weather Channel
Becky Meyer, SVP National Sales, Gray Television

More on the Matrix Media Ad Sales Summit Candid Conversation Series can be found here: https://www.matrixformedia.com/en-us/media-ad-sales-summit-candid-conversations

Apr 20, 2021 02:00 PM in Eastern Time (US and Canada)

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Becky Meyer
SVP National Sales @Gray Television
Barbara Bekkedahl
President, Weather Group Ad Sales & Client Partnerships @The Weather Channel
Missy Evenson
VP of Sales, Local Media @Scripps