In this Candid Conversation, industry leaders from the Media Ad Sales Council (MASC) ‘talk shop’ in the terms of automating the buying and selling of ad inventory across multi-platforms. The conversation will include discussion on the future of makegoods, adopting a standard unit of measure, and the tech stack's role in reducing the friction in the supply chain. MASC, an advocacy group composed of leaders from across the media industry and representing multiple sectors, is focused on advancing the media ad sales ecosystem through automation, convergence, and inclusion.
Moderator: Mark Gorman, CEO, Matrix Solutions
Missy Evenson, VP of Sales, Local Media, Scripps
Barbara Bekkedahl, President, Weather Group Ad Sales & Client Partnerships, The Weather Channel
Becky Meyer, SVP National Sales, Gray Television
More on the Matrix Media Ad Sales Summit Candid Conversation Series can be found here: https://www.matrixformedia.com/en-us/media-ad-sales-summit-candid-conversations