Our industry has had to adapt to a huge change recently. Many teams are reviewing plans and pivoting on comms strategies. Which means key performance indicators also need to be reset.
Changing performance tracking is not only a challenge in the process, it's also important not to lose the activity that's happened and ensure evaluation still works.
Katie Paine, known in the Public Relations industry as the queen of metrics has been leading the charge for social and PR measurement for 30 years. As well as being an author of multiple PR measurement guides, Katie helped organisations around the world to prove their value in PR.
Join us on May 21st, where I, Stella Bayles, will be hosting a webinar alongside Katie to explore how to evaluate success when a PR campaign has had to change.
- The numbers you need to find certainty in uncertain times
- You’re trying a lot of new things, we’ll show you what works and what doesn’t work
- What to look for in metrics when you’re worrying about everything
We look forward to seeing you on the 21st.