As more and more books around the world are discovered and purchased online, both in print and in electronic formats, creating and maintaining high-quality metadata has become one of the most important aspects of a publisher's daily work. In this webinar, you will learn what metadata is, how it works, and why it is important for book discovery and sales. You will also learn some important best practices and tips for creating and maintaining your metadata.
Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. He serves as the Director of Sales and Education at Firebrand Technologies (http://firebrandtech.com), where his focus is on helping publishers of all sizes learn about, and find solutions to, their workflow and metadata problems. Joshua is also the host of the popular BookSmarts Podcast (http://booksmartspodcast.com), which features practical discussions about publishing data and technologies and interviews with industry experts. In his spare time, Joshua enjoys complex board games, Minecraft, and home automation.