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Amplifying Your Message: Advocating Through Traditional Media Channels
Join us for a webinar on leveraging traditional media for cancer advocacy with public relations and marketing expert Michael Holtz. While social media is an important tool for amplifying cancer advocacy messages, traditional media outlets like newspapers, television, and radio, and their digital counterparts, are still relevant and can help raise awareness and put pressure on decision makers.

Drawing on his experience as a regional media advocacy director for the nation's largest cancer nonprofit organization, as well as his current work as a volunteer for several organizations, Michael will share examples and best practices for working with and building relationships with the media.

In this webinar, you will learn how to make initial pitches to members of the media, get tips and tricks for getting coverage of events, and how to be prepared to share your story. Michael will also offer advice on the dos and do nots of media interviews and discuss the power of letters to the editor and op/eds for "giving legs" to advocates' messages.

While this webinar will focus on amplifying the message of the survivorship legislation that we will advocate for at the CPAT Symposium, the information shared will benefit advocates who support any organization and their individual cancer journeys. Don't miss out on this valuable opportunity to learn from an expert in the field and take your cancer advocacy efforts to the next level.

Learn more about NCCS's Cancer Policy and Advocacy Team (CPAT) program: https://canceradvocacy.org/cpat

Apr 18, 2023 01:00 PM in Eastern Time (US and Canada)

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Michael Holtz, APR, MPRCA
Senior Communications & Marketing Specialist @Oak Ridge Associated Universities
Michael Holtz is an 11-year survivor of stage 3-b rectal cancer. Since his diagnosis in March 2012, he has been a passionate advocate for cancer patients, survivors and caregivers. He is a 2023 Ambassador for Fight Colorectal Cancer and is a member of the American Cancer Society (ACS) Cancer Action Network National Advocacy Team. He is an ACS Voice of Hope and a Relay For Life Global Hero of Hope. In his professional life, Michael is senior communications specialist for Oak Ridge Associated Universities, where he hosts Further Together and the ORISE Featurecast, two company podcasts, and leads the organization's media relations and website content development work. Before joining ORAU, Michael worked for ACS/ACS CAN for 12 years, last serving as a regional director for media advocacy. Michael is the author of It's Not Harder Than Cancer: The Mindsets You Need to Survive and Thrive After Serious Illness. He is a speaker, writer, media guest, and blogger at www.michaelholtzonline.com.