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The Pivot Project - Real Life Case Study and The Wisdom Learned in the Process
Has COVID-19 required you to consider closing your doors or doing a complete 180-degree turn in your business?

Are you seeing a shift start to take place in your market and wondering how to proactively approach it rather that reactively?

Have you been feeling a strong desire to shift some major things around your business and/or your life and just aren’t quite sure where to start?

Join us for this interactive webinar where you will hear the story of Ecowood. Colette George will pull back the curtain and transparently share the 4 MAJOR pivots they went through as owners and share lessons they learned through each.

Then we will open the lines to jump in the hot seat and ask for advice from one of the best strategic business planning coaches around.

Topics covered:
· What actions were taken to navigate Ecowood through the economic crash of 2008?

· What options are there when you face the need to completely relocate a business?

· How can you identify the right exit strategy and identify the right “other” opportunities?

Jul 15, 2020 10:00 AM in Pacific Time (US and Canada)

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Colette George
Colette George is a self-proclaimed chronic entrepreneur. Over the course of her 37-year career she has owned 6 businesses, most of which lived under the parent company of Plexus Pacific Industries. Companies included: Aerostat (hot air balloon rides in wine country); Graphic Service (servicing industrial equipment); TRUPAK® (manufacturing industrial test equipment); Ecowood Displays (recycling used lumber into retail display systems); B*Green Hangers (Ecofriendly bamboo clothing hangers); and Vintage Home Care (home care company serving the elderly). With TRUPAK®, Ecowood Displays, and B*Green Hangers, she achieved successful branding and distribution on a national and international level. With Vintage Home Care she developed a thriving business with a Latina partner who successfully bought Colette out and became a fully owned minority business. She is currently retired and renovating a house at the Delaware shore with her husband and life long business partner, Don.