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Influencer marketing is evolving rapidly, and with it comes the need for great trust, transparency, and industry alignment. In this session, hosted by the IAB SA Influencer Marketing Committee, we'll explore the fundamental shifts shaping the next era of influencer marketing. Join us as we: - Define what is means to be an influencer today and how brands can categorise and select the right voices for their campaigns. - Introduce the South African Content Creator Charter, a key initiative aimed at setting ethical and professional standards for influencer-brand collaborations. - Launch the influencer Marketing Perception Report, revealing exclusive insights into how the industry perceives influencer marketing, its challenges, and opportunities. Whether you're a brand manager, marketer, strategist, paid media buyer, agency professional, or content creator, this session will provide you with the insights and frameworks needed to navigate influencer marketing with confidence and credibility. Be part of the conversation as we set new benchmarks for a more transparent and effective influencer marketing ecosystem.