Innovative Campaigns that Get Results

From disruptive marketing in South Dakota to an innovative, research-driven campaign in Oklahoma, these approaches have one thing in common – to get results. Contrasting campaigns in Missouri will help you decide what type of campaign is right for your state. Also explore active forms of engaging the public in the field to help kick start your PR program. Don’t miss this fast-paced workshop loaded with ideas for traffic safety campaigns of all sizes.

Moderator: Sam Cole – Traffic Safety Communications Manager, Colorado Department of Transportation
Speaker: Kristy Laue – Vice President of Creative at Lawrence & Schiller
Speaker: Greta Anglin –Director of Behavior Change, VI Marketing and Branding
Speaker: Rob Sadowsky – Transportation Safety Outreach Coordinator, Clackamas County Dept. of Transportation and Development
Speaker: Jessica Pelzer – Executive Creative Director, Bucket Media