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Personalization, Segmentation, and Cadence Management | A Brand Perspective | Virtual Loyalty360 Expo Session

00:57:00

Nov 17, 2020 01:53 PM

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Speakers

Ryan Draude
Director of Loyalty & Digital @Giant
Ryan is the Director of Loyalty & Digital for Giant Food, one of the Mid-Atlantic’s leading grocery chains. In this role, he and his team are responsible for fostering the long-term relationship with Giant’s extensive base of prospective and current shoppers across a variety of brick and mortar and digital channel, and authoring the near and long-term loyalty road map that delivers the benefits, promotions and partnerships within their Giant Flexible Rewards™ program. Ryan formerly led Choice Privileges, the multi billion-dollar reward program for Choice Hotels, and over a five-year period completely overhauled the program via the scrutiny of member data and advocacy of members needs from a best in class program. The results catapulted the program to its first major Freddie Award and moved the program from #11 in the country to #2 in the US News & World Report’s Best Hotel Reward Program category during his tenure.
Sajjad Khan
Senior Director of Digital Product Management @7-Eleven
Nate Beran
Group Product Manager @7-Eleven