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e4m 'Thriving in the New Normal with Digital' webinar powered by Adobe & IBM
2:00 pm – 2:05 pm: Welcome Address & Opening Remarks by
Dr Annurag Batra, Chairman & Editor in Chief, BW BusinessWorld & exchange4media Group

2:05 pm – 2:30 pm: One on One session on Turning Challenges into Opportunities through Digital Transformation with
Sir Martin Sorrell, Executive Chairman, S4Capital & Founder, WPP by Dr Annurag Batra

02:30pm - 03:10pm - Panel Discussion on Thriving in the New Normal with Digital
Esteemed speakers on the panel:
- Sir Martin Sorrell, Executive Chairman, S4Capital & Founder, WPP
- Shalini Rao, CMO, Bangalore International Airport Limited
- Vivek Sharma, CMO, Pidilite Industries
- Vaibhav Kumar, Vice President & Head, eCommerce & Digital Marketing, Max Life Insurance Company Limited
- Sunder Madakshira, Head of Marketing, Adobe Systems
- Deepali Naair, CMO, IBM India & South Asia (Session Chair)

The panel discusses the accelerated digital transformation COVID-19 has propelled across the world. It also examines the possibilities that technology offers to sustain and grow our businesses.

The panel covers areas such as:
- Challenges for organizations in the new world
- Opportunities that COVID-19 has brought about
- Understanding the new digital customer journey
- Gathering and leveraging data in the new customer context
- Need to challenge the legacy technology framework and infrastructure
- Approaches to building the right technology stack and development processes

03:10pm - 03:15pm - Concluding Remarks by Nawal Ahuja, Director & Co-Founder, exchange4media Group

Jul 9, 2020 02:00 PM in Mumbai, Kolkata, New Delhi

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