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Taking up (Digital) Space: Leveraging Social Media to Spark Interest in Self-Inject
DISC has leveraged social media influencers, chatbots, and IVR to raise women’s awareness of contraceptive self-care and reduce clients’ dependence on healthcare providers as the sole source of health information. We’ll discuss how we used digital means to increase uptake of DMPA-SC self-inject and how DISC is leveraging campaign data to continually optimize our messaging approach.

o James Brown, Senior Technical Advisor, DISC (PSI)

May 2, 2023 09:00 AM in Eastern Time (US and Canada)

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