a time of great danger, difficulty, or doubt when problems must be solved or important decisions must be made.
the activity of presenting, advertising and selling a company’s product or services in the best possible way.
Hear from an insightful panel on how to solve marketing problems and make critical marketing decisions for your company during a crisis.
Panel will include:
Denise Roberson, Chief Purpose Officer of advertising agency TBWA\CHIAT\DAY which develops strategies for some of the world’s most iconic brands. Her work includes groundbreaking research and thoughts on the role of corporate purpose as a core element of global competitive strategy in building brand value.
David Herrmann, President of Herrmann Digital and expert on building authentic audiences for direct-to-consumer brands. He’s worked with Costco, Gates Foundation, Marcus Lemonis Fashion Group, Marcus Lemonis Food Group, and many more.
Constantine Potamianos, corporate, securities, and M&A Partner and Head of Austin with Fogel & Potamianos LLP who serves as strategic and legal advisor to startups and large, multinational companies. He was formerly in Army Special Operations with extensive training in crisis management.
Moderator: Jerome Fogel, corporate and M&A Partner with Fogel & Potamianos LLP.