Veterinary team members are incredibly busy taking care of patients and clients every day that sometimes marketing their clinic can take a spot on the backburner. But even when times are busy, marketing is an integral part of owning a veterinary clinic! Stephanie Onken, Director of Communications and Member Marketing for Veterinary Hospitals Association shares tips for veterinary teams to market their practice through ‘evergreen content’. Leaning on her public relations experience, she explains just what the heck evergreen content is and how utilizing this content strategy can save valuable time for practices.
This program has been approved by the Minnesota Board of Veterinary Medicine for 1 continuing education credit in the category of Practice Management, Interactive.