We are often asked about what we can learn from other industries in terms of marketing and reputation. To meet this demand Simon Calver, the former CEO of LoveFilm and Mothercare, will talk frankly about how he managed the reputation of these companies through their heydays and dark times and what professional services firms can learn.
Our exceptional panel also includes senior lawyers from the UK, South Korea and Nigeria who will give the professional services perspective on how to not only protect but also build your reputation during a crisis.
The media perspective comes from Victoria Macdonald, Health and Social Care Editor at Channel 4 News, one of the leading correspondents breaking stories throughout COVID-19. At this moment the government continues to refuse to be interviewed by the public service broadcaster - expect candid views on whether taking that approach during a crisis is the right thing to do in the reputation stakes. The full line up is below:
Simon Calver - former CEO of LoveFilm, Mothercare
Victoria Macdonald - Health and Social Care Editor - Channel 4 News
Dr. Babatunde Ajibade - Managing Partner - S.P.A. Ajibade & Co, Nigeria
Claudia Hong - Director of Business Strategy - Shin & Kim, South Korea
Sally Penni - Founder of Women in the Law UK
Chris Scott - Founding Partner of leading London reputation law firm Slateford