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TV2025: Monetizing the Future

TV leaders will frame out monetization strategies for a dramatically changed, post-pandemic market in this two-day virtual conference. Panels will examine data, technology and spot TV; NextGen TV’s pathways to monetization; the financial implications of broadcasters’ move to the cloud and TVNewsCheck’s annual conversation with four station group leaders on the state of the industry.

Wednesday, September 22nd

1-1:50 pm
Data, Technology & Optimizing Spot TV

Eric Cavanaugh, SVP, Data Intelligence, Publicis Media
Jennifer Hungerbuhler, EVP, Managing Director, Local Video and Audio Investment, Dentsu
Frank Friedman, VP of Consumer Engagement, Local Media, The E.W. Scripps Company
Brad Thompson, SVP, Partner, Integrated Investment, UM Worldwide

1:50-2:05 pm
From Network TV to Networked Broadcasting: Connecting the Dots

Mark Aitken, President, One Media
John Hane, President, Bitpath

2:10-3 pm
NextGen TV 2025

Kerry Oslund, VP of Strategy and Business Development, The E.W. Scripps Company
Shawn Makhijani, SVP of Business Development and Strategy, NBCU
Anne Schelle, Managing Director, Pearl TV
Jim Stenberg, EVP, SFN Infrastructure, Signal Infrastructure Group


3-3:30 pm
Station Group of the Year Presentation


Thursday, September 23rd

1-1:50 pm
A C-Suiter's Guide to Capitalizing in the Cloud

Mike Kralec, VP of Technical Operations and Deputy CTO, Sinclair Broadcast Group
Jeff Birch, VP of Engineering, CBS Owned Stations
Joe Addalia, Director of Technology Projects, Hearst Television
Sam Peterson, GM, Core Business Unit, Bitcentral
Bob Hesskamp, EVP of Engineering, WarnerMedia

1:50-2:05
Earth, Wind and Fireside Chat: Why Moving to The Cloud is Essential

Jerry Martz, Senior Account Executive & Meteorologist, The Weather Company,

2:10-3 pm
Station Group Leaders on the State of the Industry

Jack Abernethy, CEO, Fox Television Stations
Jordan Wertlieb, President, Hearst Television
Pat LaPlatney, President & co-CEO, Gray Television