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TV2025: Monetizing the Future
Description
TV leaders will frame out monetization strategies for a dramatically changed, post-pandemic market in this two-day virtual conference. Panels will examine data, technology and spot TV; NextGen TV’s pathways to monetization; the financial implications of broadcasters’ move to the cloud and TVNewsCheck’s annual conversation with four station group leaders on the state of the industry.
Wednesday, September 22nd
1-1:50 pm
Data, Technology & Optimizing Spot TV
Eric Cavanaugh, SVP, Data Intelligence, Publicis Media
Jennifer Hungerbuhler, EVP, Managing Director, Local Video and Audio Investment, Dentsu
Frank Friedman, VP of Consumer Engagement, Local Media, The E.W. Scripps Company
Brad Thompson, SVP, Partner, Integrated Investment, UM Worldwide
1:50-2:05 pm
From Network TV to Networked Broadcasting: Connecting the Dots
Mark Aitken, President, One Media
John Hane, President, Bitpath
2:10-3 pm
NextGen TV 2025
Kerry Oslund, VP of Strategy and Business Development, The E.W. Scripps Company
Shawn Makhijani, SVP of Business Development and Strategy, NBCU
Anne Schelle, Managing Director, Pearl TV
Jim Stenberg, EVP, SFN Infrastructure, Signal Infrastructure Group
3-3:30 pm
Station Group of the Year Presentation
Thursday, September 23rd
1-1:50 pm
A C-Suiter's Guide to Capitalizing in the Cloud
Mike Kralec, VP of Technical Operations and Deputy CTO, Sinclair Broadcast Group
Jeff Birch, VP of Engineering, CBS Owned Stations
Joe Addalia, Director of Technology Projects, Hearst Television
Sam Peterson, GM, Core Business Unit, Bitcentral
Bob Hesskamp, EVP of Engineering, WarnerMedia
1:50-2:05
Earth, Wind and Fireside Chat: Why Moving to The Cloud is Essential
Jerry Martz, Senior Account Executive & Meteorologist, The Weather Company,
2:10-3 pm
Station Group Leaders on the State of the Industry
Jack Abernethy, CEO, Fox Television Stations
Jordan Wertlieb, President, Hearst Television
Pat LaPlatney, President & co-CEO, Gray Television
Webinar is over, you cannot register now. If you have any questions, please contact Webinar host:
Kathy Haley
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Hi there, You are invited to a Zoom webinar. Topic: TV2025: Monetizing the Future Register in advance for this webinar: https://us02web.zoom.us/webinar/register/WN_jlzgqVdiQuK3bCPXeIRvwQ After registering, you will receive a confirmation email containing information about joining the webinar.
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