Tourism is at a crossroads – we must choose a different path to build a more resilient, regenerative, equitable, and sustainable tourism economy. But how? Business as usual will be the default option, so unless we are intentional about change, we will revert to old models and practices. Instead, businesses and destinations must find their reset button, and utilise all the tools, support, and best practices available.
The Future of Tourism Coalition, and those who have signed up to its 13 Guiding Principles, have set out a vision for the decade ahead. The Coalition is now developing a toolkit based around 3 drivers for transition, where fundamental changes in how tourism is planned, developed, and managed will create the necessary foundations to make our vision a reality: destination stewardship and stakeholder engagement, managing tourism's impacts, and local and sustainable supply chains.
In this webinar, we will discuss new, simple, measures of success that go beyond visitor numbers and overall spend, recognising the true value of tourism - both its costs and benefits – and understanding how it will contribute to a destination’s health and community wellbeing.