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Strategic Excellence Awards: Award-Winning Case Studies

In this next installment of our Strategic Excellence Awards series, we sit down with two award-winning account planning teams: alma for their Intuit-Quickbooks campaign that earned them a Silver in the Best Hispanic Cultural Insight category and Captura Group for their work with Kellogg’s Pop Tarts, which won Silver in the Impact on Innovation category. You’ll hear from both agency and client teams as to what key insights served as the cornerstone for their campaigns, what challenges & opportunities they faced, and how Intuit-Quickbooks and Kellogg’s were able to effectively and creatively engage the Latino community.

Aug 23, 2022 02:00 PM in Eastern Time (US and Canada)