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How do you Identify your Ideal Client?

Failing to know who your ideal client is, is often where advisors go wrong when it comes to marketing.

It is often a very transitional moment when advisors first discover who their ideal client is.

Advisory firms operate their companies for years without truly knowing who their ideal audience is, questioning why the sales process always remains so hard and why it never seems to flow.

You may argue that this narrows your market and the number of suitable clients, but it enables you to appeal to an audience that truly values what you do.

The more you know your ideal client, the easier it will be for you to create content that speaks directly to them. You become magnetic. When a potential client feels like you "get them," your offer becomes much more appealing.

And then, when it comes to selling, you can sell to whomever you want!

Join us in this short fast-paced session where we demonstrate our Ideal Client Identifier.

Mar 2, 2023 01:00 PM in Eastern Time (US and Canada)