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Behavioral Economics Insights: Improve your Business Planning Performance
For nearly fifty years, the pioneering work of Tversky and Kahneman has underpinned the efforts of business leaders to minimize the impact of unconscious biases. Behavioral Economics has put a host of powerful new insights and tools into the hands of planners that can mitigate common problems in forecasting and planning processes. By its nature, every human touchpoint includes a degree of bias, but by identifying them we are able to put in place nudges that minimize their impact and improve the quality of business decision-making. This webinar will provide attendees with an introduction to Behavioral Economics from Jenic Mantashian, and Dr. John Burkhardt, thought leaders at BVA Nudge Unit; and practical applications from Jeff Baker at Chainalytics to put into place and begin making use of behavioral economics in their own planning processes.


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