Martin Durlak, President, Generation Marketing
Trevor Helbich, Account Manager, Generation Marketing
Learn how to best spend marketing dollars on a budget. First part of this seminar will focus on which areas you should spend your budget first, second, third...to get the highest ROI (effective cost per start). The second part of the seminar will focus on digital marketing best practices specific to landing page effectiveness. This part of the seminar doesn't focus on branding/visual design but rather on basics to ensure your landing pages have the highest click to lead conversion rates. If your landing page click to lead conversion rate is below 8% (which is almost everyone), then this seminar is definitely for you.