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Creating a Case Statement That Conveys Your Impact
Whether you are launching a major capital campaign or driving funding for a single project, a powerful case is the base you build upon to attract strong volunteers, convey the future of your mission, personalize your asks, and inspire contributions.

Using examples from associations and their foundations, this session will inspire you to:
• Articulate your unique campaign or program vision
• Deliver the impact that investments have and will make possible
• Explore creative ways to enable your volunteers and leaders to tell your story
• Determine how best to convey your story for your audience(s)

Jun 23, 2021 01:00 PM in Eastern Time (US and Canada)

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P. Joanne Ray
@Consultants in Association Philanthropy
P. Joanne Ray has served in senior executive and CEO roles with national associations and foundations in orthopaedic research (OREF), urgent care (UCAOA), cardiac and pulmonary rehab (AACVPR), restaurant and food management (NRAEF), GI endoscopy (ASGE), emergency nursing (ENA), and veterinary medicine (AVMF). Key expertise includes major gift, capital and planned giving campaigns, feasibility studies, corporate sponsorship, volunteer training, institutional accreditation, marketing, scholarship and medical grants programs, strategic planning, and relationship management. Joanne is a graduate of Valparaiso University and is a member of AFP, ASAE, Association Forum, AAMSE, Chicago Council on Planned Giving, and AFG.