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IAB Europe Trust and Transparency - Industry Insider with Xandr: How PREX, Delta Pronatura, BurdaForward and Xandr partnered to find more transparency within the programmatic ecosystem!
In August 2021 Xandr partnered with PREX, Delta Pronatura and BurdaForward to help them gain full transparency over their media investment along the supply chain. Xandr and its partners expanded the SCID (Shared Campaign Identifier) project out of France and showed that it can serve as an industry standard for transparent operations in the ecosystem. During this session Mattis Koch from PREX (Mediaplus), Jan-Henrik Scharlach and Christoph Platt from Xandr will discuss the SCID solution, the opportunities it provides, and why advertisers should care about transparency.

Sep 27, 2021 11:00 AM in London

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