The Playbook for Effective Advertising
How do marketers create advertising with wit, charm and human vitality in a world that’s turning dangerously inward?
Drawing on research from his new book with the IPA Look out, Orlando Wood, Chief Innovation Officer at System1 Group and author of critically acclaimed Lemon, reveals how society’s attention has narrowed in the digital age and how this can be seen in advertising today.
Yet, it is the broad-beam attention of audiences that advertisers must capture if they want to create effective and meaningful advertising that builds brands. This is an opportunity for you to hear Orlando describe what that looks and sounds like.
Join The Global TV Group for an exclusive online discussion where Orlando will share evidence, guidance and inspiration to help grow brands in a technologically-disrupted world.
This upcoming talk, open to all players in the advertising industry, will take place on Thursday 12 May at 3:00 PM CEST.