In this talk Liz Pollock will discuss many of the historic changes in menu design.
Originally it was just one of several decisions the restaurateur would make: How would the menu reflect the heart of the brand? Old-world or exotic - perhaps a Tiki atmosphere? Classy or flashy? The choice of artwork and graphics promoted the ambience and special personality of the establishment. All of the lunch and dinner selections, the prices, the wine list, and the specialties of the house – were carefully planned to prepare the employees for when the customers and tourists arrived.
Pollock will share the many problems and predicaments faced by restaurant owners during World War II; when during a self-imposed paper shortage, and due to financial restrictions, restaurant menus went through radical design changes.
The Art Deco menu designs of the 1920s and 1930s with their fancy highlights of gold and glitter were now a thing of the past. Menus designed for use in the war years were now printed on an inexpensive quality of paper, often using a single page. Paper mills were currently doing war work assignments and former mill workers and shop printers may have already been drafted.
Pollock will share examples of menus from famous restaurants including Bimbo’s 365, Trader Vic’s, Bergez-Frank's Old Poodle Dog, the Ambassador Hotel, The Brown Derby, the Waldorf-Astoria, the Four Seasons and The Russian Tea Room.
A live online presentation by Liz Pollock, author, collector, and bookseller