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Marketing the Movement: Shifting Tactics for Winning Women’s Suffrage
Elizabeth A. Novara, American Women’s History Specialist in the Manuscript Division of the Library of Congress, will present a lecture on the marketing of the suffrage movement. She will discuss how suffragists used a variety of tactics, including traditional approaches like petitioning, lobbying, and publishing newspapers, but also shifted to innovative techniques such as parades and public demonstrations, and the use of planes, automobiles, motion pictures, and other emerging technologies to spread their message. She will also demonstrate how, during the last decade of the suffrage campaign, greater mass production of commercial goods combined with new marketing techniques to help keep the cause keep the suffrage cause ever-present in daily life. Novara will draw examples from the Library of Congress’s exhibition, Shall Not Be Denied: Women Fight for the Vote and will highlight significant suffrage-related collections available at the Library, including the National Woman’s Party records. Novara will be joined by Alice Paul Institute Board member Lisa Hendrickson, who will discuss her own research that resulted in API’s traveling exhibit, also titled Marketing the Movement.

Sep 23, 2021 06:00 PM in Eastern Time (US and Canada)

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