Travelers today have infinite choices for where to spend their time and tourism dollars. In order to stand out, a destination needs more than simply a nice hotel – it needs to offer experiences that immerse visitors in the destination and teach them why it is special. Crafting highly engaging itineraries is your opportunity to tell your story and working with other local tourism businesses to create new deals or packages will help your business be more competitive and reach more people. Quality, well-planned packages that leverage the cultural experience improve the visitor experience and give tourists a reason to stay longer and spend more.
This 3-hour course program will cover the basics of itinerary planning and packaging whether you are a tour operator or an entrepreneur seeking to design a product or service that would be attractive to tour operators. The virtual course will focus on four key areas and will allow for some interactive portions and questions throughout.
Topics to cover include:
• Best Practices of Itinerary Planning and Packaging
Basics of itinerary development
What is packaging?
Who are your potential partners?
• Operationalizing your itinerary
Developing a functional itinerary
Fair pricing for your customer and your business
Fundamentals of pricing strategies
• Marketing your products/services
Your social media platforms