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Embracing Shoppertainment in Retail (Where entertainment meets commerce)

The commerce blueprint is being rewritten by a flurry of new forces—from behavioral shifts accelerated by the pandemic to challenges on advertisers' capabilities to capture data for targeting and measurement.

In response to these new dynamics, TikTok shares how we build on existing strengths in entertainment to help brands achieve Shoppertainment. Supported by a unique suite of products and an engaged community, brands can reach their commerce goals with an accelerated & closed-loop marketing journey.

GUEST SPEAKERS:
Kelly Umberfield
Head of Growth Partnerships
TikTok

Cyra Capanzana
Regional Growth Partnerships Manager
TikTok

Jean Madrid
Business Marketing Lead, PH
TikTok

MODERATOR:
JT Solis
Co-Founder & Chief Executive Officer, MAYANI
Anchor, Big Media Network

PROGRAM PARTNER:
MAYANI

May 31, 2022 02:00 PM in Singapore