"We're different from our competitors, but no one can see why." "Nobody knows who we are and we can't break through the noise." "We're struggling to charge a premium, even though what we do is top shelf." These may seem like sales or tactical challenges. In reality, they're brand issues.
But what does "brand" mean in 2021? Together, we'll shed light on what branding is and how the branding process should work. We'll draw on our own experience as well as examples and best practices for context. In the end, we'll have a better understanding of how taking the time to get it right can help with some of the most common business challenges.
Join us for this live webinar on 2/25 presented by Neil Wengerd, partner and creative director at Nonfiction, a brand and design agency for visionaries, change-makers, and big thinkers. Nonfiction helps clients connect the dots between why they exist, what they do, and how they're perceived. For him, it boils down to this: the future must be simpler, smarter, and more sustainable. And if we don’t shape the future, it will shape us.
You'll have the opportunity to submit questions during the session and view a recording post session.
This session is free for Conway Center members; $35 for non-members.