The Research Moms of Edison Research will present their annual Moms and Media study in a webinar on Thursday, May 6th at 2 PM EDT.
This year’s Moms and Media study provides insight on media usage, social media habits, and current outlook on tech by U.S. moms. Findings incorporate data from The Infinite Dial® study from Edison Research and Triton Digital, as well as data from Edison Research’s new ongoing syndicated measurement of social media, The Social Habit.
Edison Research VP (and Research Mom) Melissa DeCesare will present the findings.
The 2021 report features data trends on devices, media engagement, and technology usage of U.S. moms. Highlights from this year’s study include:
Smart speaker ownership
Online audio listening
Social media engagement
In addition, the report will showcase brand new research centered on social media usage by U.S. moms and their children.