With the demise of the third-party cookies and IDFA, marketers will have to lean more heavily on their first-party data and the channels that are closest to their known customer base. In this webinar, Marina Ben-Zvi, Director of Product Marketing from Blueshift, and April Mullen, Director of Brand and Content Marketing of SparkPost, will talk about how you can use your data in ways that drive true 1:1 connection and maximize the value of your hard earned data. In this webinar, you will learn:
How to collect and leverage your first-party data
Creative ways to reach your customers across all channels using your data, including email and mobile.
Success stories from brands and our own research to show the power of a well planned strategy