Brand Dialogue, with the support of oriGIn and the fdf, is organising their annual forum focusing on the ‘Future of GI Brands’ in order to discuss trending and important issues surrounding brands with a Geographical Indication in the UK and Europe.
Previously planned as a physical event, in response to the governmental restrictions regarding social distancing to help combat COVID-19, Brand Dialogue will host the Forum online. The Forum will take place on Thursday 29th October, two months before the withdrawal from the EU is meant to be finalised. There will be discussions on how to prepare for the new UK protection scheme, how to defend against counterfeiting, how to promote a brands’ provenance and messaging in an ever-changing and competitive market post COVID-19.
Please contact us on our website for further information.
Feel free to use our hashtag #BDForum2020 when sharing online.
Agenda & Speakers:
14:00 - 14:05 Welcome and Opening Remarks
David Haigh, CEO of Brand Finance
14:05 - 15:00 First Session: The impact of Brexit on GI brands
Massimo Vittori - Managing Director, oriGIn
Dr. David Lloyd Thomas - Head of Strategy & Policy Unit, Food Division, Welsh Government
Tim Rycroft - Chief Operating Officer, FDF
15:00 - 16:00 Second Session: Marketing challenges for GI brands
José Luis Benítez - Director General, Spanish Wine Federation
Jess Lea-Wilson - Brand Manager, Halen Môn