Destination marketing organizations are investing heavily to renovate and/or build new sports venues to attract multi-day tournaments. As destinations look to sports tourism as an option to increase overnight visitation, the question is often asked “should we invest in our current infrastructure or build new sports facilities?” Then the question of “how do we pay for those infrastructure improvements” usually follows.
Many DMOs have turned to a tourism improvement district (TID) to generate funding for sports facility development and renovations of existing facilities to attract and retain multi-day sports tournaments that benefit the local lodging communities. TIDs are a revolutionary way to fund destination development programs. TIDs can be customized to attract overnight groups to local sports attractions – golf courses, regional aquatic centers, youth baseball/softball or soccer facilities, indoor sports arenas for volleyball and basketball, and the like. Hotels in cities that are not traditional tourist destinations can greatly benefit from the targeted sports marketing and destination development which utilizes existing sports facilities to drive room night sales.
Whether you have a tourism improvement district and need help or would like to learn how to create a TID– feel free to join a panel of sports TID gurus and Al Kidd from Sports ETA, as we dive into the world of sports tourism.
1. Destination management organizations sports trends including investment growth
2. Knowing when your destination needs sports tourism funding
3. Determining where sports tourism funding will come from