This webinar will introduce NCSEA's marketing and public relations initiative and discuss how it will build awareness of the structural engineering profession and elevate the perceived value of structural engineers and the contributions they make to their communities.
NCSEA's branding and marketing partner, Agency McKenna, will lead this effort that includes:
- A positioning strategy for the program
- A campaign brand and tagline
- External marketing campaign materials
- Rollout strategy and support
Agency McKenna and NCSEA will collaborate with the SEAs in the second half of 2021 to provide training and support so that the external marketing and public relations materials can be adopted at the state level. This set of turn-key marketing materials will both deliver resources to each SEA for use in their local market and complement NCSEA’s national digital marketing campaign. Together, we can maximize the impact this national marketing campaign has on the future of structural engineering.