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i612: Challenges of Advanced TV
Advanced TV is not perfect and we know it. We are crowdsourcing questions and topics so that agency questions can be answered. Some initial talking points will already include: The difference in CPM between linear television and Advanced TV, frequency management challenges with streaming, difficulties accessing truly premium inventory at scale, and proving out digital's success to more linear-focused or conversion-focused clients.

Nov 16, 2022 12:00 PM in Central Time (US and Canada)

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