Backlist title sales are crucial for any publisher but can all too easily slip through the net. Sarah Arbuthnot, Commercial and Partnerships Director at Supadu, will discuss ways to enhance title visibility for your backlist titles and boost backlist sales from your website. From enriched metadata, website search, flash sales, social media campaigns and special collections, there are numerous ways to monetize your backlist and increase sales.
Presenter: Sarah Arbuthnot - Commercial & Partnerships Director
Sarah Arbuthnot is the Commercial & Partnerships Director at leading publishing website provider Supadu. Sarah has worked for the company since it started in 2008 across customer services and business development. Her interests and experience have been focused on consumer behavior and specifically how consumers behave in the digital world in respect of what they buy and how they shop.
This webinar is sponsored by Supadu (https://www.supadu.com/).