What KPIs should eCommerce merchants be measuring? Which metrics actually impact business versus just making us feel good? How do we keep a handle on a growing volume of data as our business grows? We’ll answer these questions and more in a free webinar
Data is the heart and soul of everything we do. We’re passionate about helping eCommerce companies use it to create meaningful brand experiences and convert more shoppers into buyers. we’ll be speaking to the concerns of small- and medium-sized businesses who are established in their fields and looking to take their reach and revenue to the next level.
To get the most from this webinar, you should already be gathering data on customer behavior and have an idea of some of your core metrics. Store owners, chief marketing officers, retail managers and eCommerce managers will find the content particularly relevant.
- Identify the most important metrics at every level, from basic to advanced
- Differentiate business-focused metrics like lifetime value, order lapse point and ratio of new to existing users from vanity metrics
- Discover new tools for collecting, analyzing and managing data
Get ideas for translating data into actionable strategies for growing your business.