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Master Your Metrics
What KPIs should eCommerce merchants be measuring? Which metrics actually impact business versus just making us feel good? How do we keep a handle on a growing volume of data as our business grows? We’ll answer these questions and more in a free webinar

Data is the heart and soul of everything we do. We’re passionate about helping eCommerce companies use it to create meaningful brand experiences and convert more shoppers into buyers. we’ll be speaking to the concerns of small- and medium-sized businesses who are established in their fields and looking to take their reach and revenue to the next level.

To get the most from this webinar, you should already be gathering data on customer behavior and have an idea of some of your core metrics. Store owners, chief marketing officers, retail managers and eCommerce managers will find the content particularly relevant.

Key Takeaways:

- Identify the most important metrics at every level, from basic to advanced
- Differentiate business-focused metrics like lifetime value, order lapse point and ratio of new to existing users from vanity metrics
- Discover new tools for collecting, analyzing and managing data
Get ideas for translating data into actionable strategies for growing your business.

Jun 11, 2020 02:00 PM in Eastern Time (US and Canada)

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Speakers

Robert Befumo
Business Intelligence & Segmentation Expert @Parkfield
Sr. Marketing Executive with a successful record achieving business growth, exceeding revenue goals and building highly effective cross functional teams. Digital commerce expert and collaborative strategist, experienced working with management teams to lead organizational transformation and capitalize on scalable business opportunities.
Maria Fiscina
SEO Analyst @Parkfield
Maria Fiscina is an SEO Analyst who's been in digital marketing for over a decade. She's a professed data geek with a strong background in copy development. She loves "laying the piping" for websites to grow their business.
Mark Miano
Executive Vice President of Sales @Glew.io
Mark Miano is Executive Vice President of Sales of Glew.io. After cutting his teeth in the tech world at the global media intelligence and analytics company, Meltwater, Mark joined Glew, a leader in ecommerce and multichannel analytics, in 2017. Since joining the Glew team, he's helped ecommerce businesses big and small uncover opportunities in their data, drive more sales and achieve greater profitability.