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Minisymposium: Transforming Economy for People and Planet
The Economy for the Common Good (ECG) is an economic model, which makes the Common Good, a good life for everyone on a healthy planet, its primary goal and purpose. ECG aims to benefit all stakeholders in an organisation – employees, suppliers, customers, business partners, the local community and society at large. The heart of the model builds the Common Good Balance Sheet, which measures the impact the organisation has on these stakeholders. The Economy for the Common Good was founded in Austria in 2010 and has been established in Bavaria since the very beginning. The German name is Gemeinwohl-Ökonomie (GWÖ).

14:00 - 14:10 Welcome: Prof. Oliver Szasz
14:10 - 14:30 Introducing ECG: Daniela von Pfuhlstein
14:30 - 15:00 Interactive Session 1: Exploring Values
15:00 - 15:20 ECG - Good Practices: Dr. Markus Hölzl
15:20 - 15:40 Interactive Session 2: Perspectives & Public Voting
15:40 - 16:00 Q&A

Daniela von Pfuhlstein
Communications of GWÖ Bayern e.V., Studies in International Business with a focus on marketing in New York. Research assistant at the Open University, comparing the marketing of big industry with that of non-profit organisations. Further activities for UNICEF and anthroposophical institutions before joining ECG in 2018, where she works in communications.

Dr. Markus Hölzl
Coordinator of Corporate Members GWÖ Bayern e.V., PhD in business administration from the University of Erlangen Nuremberg. Over 35 years in senior management and consulting, industry experience in packaging, pharma, technology and media.

Prof. Oliver Szasz
Professor of Media & Communication Design and Head of the international Master's programme M.A. Design Management at the Macromedia University of Applied Sciences.

Prof. Oliver Szasz & GWÖ Bayern e.V.

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