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Driving Emotional Loyalty: Are You Ready for a Brand Owned Community? | Virtual Loyalty360 Expo Session
**Virtual Loyalty360 Expo Session. Conference registration required**

While cultivating consumer relationships and building loyalty is a priority for marketers, many are doing it in a way that leaves them vulnerable. If you’re relying on a social network to house your consumer relationships, you are vulnerable. If you’re qualifying your email database as a community or driving loyalty through transactional behavior, you are vulnerable. By building an online brand community, you can deliver the consumer relationships that hold steady through unstable environments.
Brand owned communities increase net promoter scores, scale engagement, drive advocacy, acquire new consumers, and drive repeat purchase. But how do you know when you’re ready to take that next step and invest in a robust online community? 
In this session, we’ll discuss the building blocks for creating next level community engagement, supported by case studies from CPG, Food & Beverage, and Consumer Healthcare brands who are using Community Powered Marketing to build lasting loyalty. 
Key Takeaways: 
- How to know when you’re ready for a brand owned community and the key building blocks for
- Case studies of creating and scaling online brand communities to drive business results 
- How to get started and common missteps to avoid

Dec 7, 2020 02:00 PM in Eastern Time (US and Canada)

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Susan Frech
CEO @Vesta
Susan Frech is the co-founder/CEO of Vesta, a consumer engagement technology company that powers online communities to turn real consumers into brand evangelists.