Will we know the future when we see it? Venture Capitalist and elite media analyst Matthew Ball posits that the future is already here. Advancements in personal computing, technology, new media, and gaming lend themselves to the first signs of what is referred to as the “Metaverse”, an often imagined but rarely well-defined ideal of a technological future that will do for society what the internet did for the 21st century. And while something that sounds straight out of science fiction may leave you thinking that it has no bearing on today’s world, think again. Companies like Facebook, Google, and Epic Games are already competing to edge each other out in a race to be first to the Metaverse mountaintop.
Join Zefr and Brand Storytelling as we host Matthew Ball to expound on his knowledge, research, and insight into the Metaverse and its many implications for brands and advertisers. Learn what the Metaverse really is, why it matters, what it’s going to take to build, who’s trying to build it, and what that means for your business.