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Is Sampling Back? How Emerging Brands Can Drive Awareness & Trial at Whole Foods
Just when it seemed demos were making a comeback, retailers are postponing the rollout of in-store sampling as a response to the ever-changing COVID environment. What does this mean for emerging brands?

Join us for a Quick Bites discussion led by Mary Tarczynski of Parabolic and representatives from the Whole Foods demo agency, a natural shelf-stable brand, and a perishable brand who are addressing these questions as they plan for Q4 and beyond. We’ll discuss:
• Current opportunities to drive trial at Whole Foods.
• How should natural brands evaluate these opportunities?
• How sampling fits in with the increase in digital marketing and e-commerce.

Featured panelists:
• Tiffany Hall, Trade Marketing Manager, Meatless Farm
• Kacie Holbrook, Associate Director for Whole Foods Market, Interactions Marketing
• Paul Voge, Co-Founder + CEO, Aura Bora

Email info@naturallybayarea.org with your questions before the session!

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Sep 1, 2021 12:00 PM in Pacific Time (US and Canada)

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