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Competitive Intelligence, Part 3. Intelligence to Action: Sales Enablement
In part three of this webinar series, you will learn the basic principles of how to turn competitive data/research into actionable sales resources (e.g., Beat Sheets, Sales Playbooks, competitive customer wins, etc.). You will also learn best practices for how to organize, maintain and provide access to competitive materials—all based on our 20+ years of experience of building competitive intelligence functions for tech companies.
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