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Competitive Intelligence, Part 3. Intelligence to Action: Sales Enablement
In part three of this webinar series, you will learn the basic principles of how to turn competitive data/research into actionable sales resources (e.g., Beat Sheets, Sales Playbooks, competitive customer wins, etc.). You will also learn best practices for how to organize, maintain and provide access to competitive materials—all based on our 20+ years of experience of building competitive intelligence functions for tech companies.

Sep 29, 2020 12:00 PM in Pacific Time (US and Canada)

OrionX: Industry Analysis • Market Execution • Demand Generation
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Speakers

Cindee Mock
@OrionX.net
Cindee specializes in transforming complex topics into customer-focused “stories” that help shorten the sales cycle. Realizing that customers have choice, she also stresses the importance of fully understanding the competitive landscape in order to best position, market and sell vis à vis the competition.
Shahin Khan
OrionX.net
OrionX has created and delivered competitive programs for small and large technology companies. Shahin has served as Chief Competitive Officer and built competitive intelligence functions for Fortune-500 companies. He also specializes in technology analysis, positioning, and go-to-market strategy.