“Content is king” is dogma in marketing these days. And in a lot of ways that’s a good thing. Content marketing writ large serves as the ultimate global clearinghouse for IP, advice and how-to’s. It’s the Library of Alexandria, crowdsourced.
But – and you probably figured there was a “but” coming – there’s an issue with the rise of content marketing. If everyone’s creating content, it’s harder and harder for quality to break through the noise. Another 300-word blog post? Unless you’re reaching your niche exceptionally well … good luck.
That’s where emerging media comes in. Podcasts, video, webinars and the like are increasingly popular – and for good reason. Prospects’ traditional work patterns have been disrupted by the pandemic, leaving more time to consume without disruption. And the appetite for anything other than the written word has never been higher.
In this webinar, our panel of emerging media experts will break down:
Why audio and video can drive engagement and leads
How any size of company – from the startup to the enterprise – can make it happen
Tips for getting your message across in a different format
Adam Smartschan, Chief Strategy Officer, Altitude Marketing
Franky Barker, Head of Marketing, AZoNetwork
Chris Conner, Life Sciences Marketing Radio
Bryan Drake, Motion Graphics Professional