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Topic

City Nation Place: Current trends and future priorities for place brands and place marketing

Description

Join us on this webinar to be the first to discover the findings of our 2023 Place Branding survey, and to learn from our selection of place leaders as they share their reaction to the findings and answer your questions.

Register for this session and you’ll also hear from our panel what they are taking away from this global survey and how they are planning for the future. We’ll be joined by….
• Cat Leaver, Head of Brand and Global Marketing, VisitScotland
• Leonardo Nieto, Marketing and Communication Manager, Invest in Bogota
• Roxanne Lombard, Research Manager, Cape Town Tourism

Recording Duration

00:58:00

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Speakers

Clare Dewhirst

Director @City Nation Place

Cat Leaver

Head of Brand & Global Marketing @VisitScotland

With almost a decade’s agency experience before moving into the public sector, where she worked across Scotland’s three national public bodies to launch and lead the ground-breaking collaboration Brand Scotland, Cat now heads up the global brand, creative, campaign and partnership marketing of VisitScotland. She also holds the position of non-executive director for Scotland’s digital academy CodeClan and has sat on advisory boards for Marketing Society of Scotland and City Nation Place. Cat is a highly motivated strategic leader with experience across traditional and digital channels, complex stakeholder management and a track record of delivering award-winning results.

Leonardo Nieto

Marketing & Communications Director @Invest in Bogota

Leonardo is a professional in social communication with an emphasis on audiovisual production, holding a master's degree in business and tourist destinations as well as an expert diploma in innovation and tourism intelligence. He has extensive experience in managing and promoting destinations to attract investment, entrepreneurship, tourism, and events, as well as city brand management. In the last 12 years, Leonardo showcases his expertise in driving the marketing strategy and city brand development for Bogotá, Colombia, as the Marketing and Communications Manager at Invest in Bogota. He holds a key role in leading the City marketing board, which brings together public and private entities of the city and directs international initiatives. He also serves as a Project Consultant at TDDS - Tourism Data Driven Solutions, a company that supports projects for the development of tourism strategies and Smart Tourist Destinations.

Roxanne Lombard

Research Manager @Cape Town Tourism

Roxanne is the Research Manager at Cape Town Tourism. She is an accomplished researcher with a passion for the tourism industry. Throughout her career, Roxanne has led a number of global research initiatives that have informed various marketing strategies with the objective of driving economic growth through tourism. She believes that by harnessing data and insights effectively, the future of tourism is full of endless possibilities.

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Message preview	Hi there, You are invited to a Zoom webinar. When: Feb 28, 2023 02:30 PM London Topic: City Nation Place: Current trends and future priorities for place brands and place marketing Register in advance for this webinar: https://us02web.zoom.us/webinar/register/WN_oDOxGN69SfeHEfOW-cVByg After registering, you will receive a confirmation email containing information about joining the webinar. ---------- Webinar Speakers Clare Dewhirst (Director @City Nation Place) Cat Leaver (Head of Brand & Global Marketing @VisitScotland) With almost a decade’s agency experience before moving into the public sector, where she worked across Scotland’s three national public bodies to launch and lead the ground-breaking collaboration Brand Scotland, Cat now heads up the global brand, creative, campaign and partnership marketing of VisitScotland. She also holds the position of non-executive director for Scotland’s digital academy CodeClan and has sat on advisory boards for Marketing Society of Scotland and City Nation Place. Cat is a highly motivated strategic leader with experience across traditional and digital channels, complex stakeholder management and a track record of delivering award-winning results. Leonardo Nieto (Marketing & Communications Director @Invest in Bogota) Leonardo is a professional in social communication with an emphasis on audiovisual production, holding a master's degree in business and tourist destinations as well as an expert diploma in innovation and tourism intelligence. He has extensive experience in managing and promoting destinations to attract investment, entrepreneurship, tourism, and events, as well as city brand management. In the last 12 years, Leonardo showcases his expertise in driving the marketing strategy and city brand development for Bogotá, Colombia, as the Marketing and Communications Manager at Invest in Bogota. He holds a key role in leading the City marketing board, which brings together public and private entities of the city and directs international initiatives. He also serves as a Project Consultant at TDDS - Tourism Data Driven Solutions, a company that supports projects for the development of tourism strategies and Smart Tourist Destinations. Roxanne Lombard (Research Manager @Cape Town Tourism) Roxanne is the Research Manager at Cape Town Tourism. She is an accomplished researcher with a passion for the tourism industry. Throughout her career, Roxanne has led a number of global research initiatives that have informed various marketing strategies with the objective of driving economic growth through tourism. She believes that by harnessing data and insights effectively, the future of tourism is full of endless possibilities.

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